Marketing Analysis & Pricing
Home Preparation & Staging
Marketing & Showings
Offers & Negotiation
Contract & Paperwork
Closing & Beyond
How I Sell Homes
Pricing is a strategy, not a guess. Some homes should list below value to pull in multiple offers. Most shouldn't. I'll tell you which kind yours is. In West Covina, a 1952 three-bedroom listed at $699,000 closed at $817,000. That's $118,000 over asking, because the lot was worth more than the house and we priced it to prove that.
Market what the house actually has. That same house had one bathroom. We didn't apologize for it. We led with the dual driveways, the deep lot and the split detached garage, which is what buyers at that price were really shopping for.
Set it up right and it moves. In San Juan Capistrano, 27051 Via Cocida Ave #B closed in 14 days.
Thinking about selling? Call or text (949) 919-5713, or enter your address above.

